Ekseepnos offers for contemporary societies, social marketing is an underutilized but powerful means of changing behavior. It combines the integrated planning and action framework characteristic of traditional approaches to social change with recent advances in communications technology and marketing skills. The 5 steps of the social marketing management process include:
1)analyzing the social marketing environment;
2)researching and selecting the target adopter population;
3)designing social marketing strategies;
4)planning social marketing mix programs; and
5)organizing, implementing, controlling, and evaluating the social marketing effort.